Angry Butterfly

The world seems crazy crazy crazy right now. So much disruption. So much chaos. So much transformation.

It’s amazing.

Because when you embrace it, you can

turn it into
something beautiful.

Butterflies go through the most intense transformation in the animal kingdom. And they come out stronger. More agile. They don’t look back. They shed all their little limbs and skin and faces, then they

grow wings
and fly away.

Transformational thinkers work here. Kind people. Smart people.  Never-stop-trying people.

We want to be the place they do the

best work of
their careers.

And where our clients do the most impactful work of theirs. Work that creates the butterfly effect.

We’re never satisfied. But we’re always optimistic.

Because no matter what changes come our way, we know we can create

beauty from chaos.

Who we are

Adam Allentuck

Senior Strategist

Erin Kawalecki

Partner & CCO

Amr Elkouedy

ACD/Art Director

Mike Bell

Data Analytics Lead

Laurie Harrison

Senior Account Director

Hanna Bratt

VP Head of Production

Dennis Soler


Shubham Vijan

Media Director

Ariane Menard

Project Manager

Misbah Natour

Account Director

Brent Choi

Partner & CEO

Ana Del Monaco

Sr. Project Manager

Chenice Piercy

ACD/Art Director

Olivia Wrobel


Mark Khatter

Group Account Director

Graham Candy

Partner & CSO

Hayley Walsh

Motion Designer

Kristian Visconti

Strategy Wizard

Liam Murphy

Lead 3D Artist

Emily Fixman

Art Director

Charmaine Easton

HR-Finance Mgr

Gwenaëlle CG

French Sr. Copywriter

Ben LeDrew

Junior Art Director

Stephanie Zheng

Art Director

Roman Sidorov

Senior Strategist

Anoushka Thapar

Account Executive

Nipun Goomer

VP, Group Account Director

Jan Benavente

Art Director

Ella Leach

Influencer Coordinator

Ryan Chiasson


Bernice Lo

VP, CD/Art Director

Adam Notzl-Keyser

VP, CD/Copywriter

Madeline Lemoine

Account Director

Andrew Auld

Senior Copywriter

Amanda Spagnuolo

Senior Art Director

Lorn Williams

Junior Copywriter




Armed with a business degree from Ivey, Brent took an unconventional path to CEO where he spent his first 20 years focusing on creative.

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Erin is a creative director who understands that everything is digital. And everything is human.

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Graham has over a decade of marketing and research experience, and has led insights and strategy at two 100+ person agencies. 

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Our clients

About us

Anthropology, Artistry & Agility

We create a clear path forward for our clients, with a strategy team built  from PhDs in anthropology, archaeology, and mathematics,  and an insatiable curiosity.

It infuses every step of our process. It’s our best problem-solving technique, and our clients’ competitive advantage.

We believe the best form of persuasion is still word of mouth. Every idea is measured on the ability to create its own momentum.

Identifying and solving business problems is what we do. It’s the only way to find the right points of transformation, and create the most impactful solutions.

Working at the speed of business, culture, and that meme that blew up this morning.



Managing Director,

Campari GROUP Canada

“Angry Butterfly has been instrumental in developing our company’s vision across all our lines of business. They are working directly with me on planning our growth strategy as well as key priorities across marketing, R&D, production, and distribution. Their depth of strategic thinking and creativity are game-changers and I would highly recommend their partnership to any organization.”

Pamela Nalewajek,

VP Marketing,

Dairy Farmers of Canada

“Angry Butterfly are not only incredible partners, but important in our business and communications strategy. This includes playing critical roles in our B2C and B2B efforts. They always deliver great strategies and creative under challenging timelines, and through ever-changing circumstances. I truly value Angry Butterfly and would recommend them to anyone looking for an agency.”

Lisa Mazurkewich,

VP Marketing,

Fire & Flower Cannabis Co

“I’ve awarded this team my business twice, most recently with Fire & Flower. They've done an incredible job creating the evolved value proposition for our company and bringing it to life. They have also been instrumental in delivering strong research and data-driven recommendations to our team throughout the journey. From strategy to creative, this team has been an incredible partner.”

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